Privacy Policy

Last Updated: August 13, 2018

At Alive & Well Personal Training we are privileged to work with clients every day to help them succeed in their fitness goals and build their active passion. We understand and respect the need to protect the personal information provided to us by our clients and visitors to our website; our ongoing commitment to keeping this information private and confidential is addressed in this privacy policy.

It is important to us that we explain why we collect your personal information, how this information is kept confidential and how you can view the information we have collected from you. This privacy policy governs the manner in which Alive & Well Personal Training collects, uses, maintains and discloses information collected from those purchasing products and services offered by Alive & Well Personal Training as well as from users of the website.

1. Personal Identification Information

Personal identification information is information about you as an individual. This includes information that identifies you and that can be used to contact you, such as your name, email address, mailing address, telephone number, credit card number, and the like. If you have communicated to us information about your past with exercise, your health and fitness goals and/or your past and present health conditions, this information is also included in your personal identification information.

2. Identifying Purposes

Alive & Well Personal Training may collect and use personal information for the following purposes:

to improve customer service and help us respond to your inquiries, requests and support-needs more efficiently;
to personalize the user experience
 by understanding how the services and resources provided on our Site are being used;
to invite you to participate in surveys, promotions or contests that assist us in catering our services more to your needs;
to understand your fitness and other related needs and objectives and to assist you in achieving them;
to process your service payments and to ensure that your account remains up-to-date;
to inform you of various matters relating to your account with us and about products and services that we believe may be of interest to you; and
to send periodic email newsletters that may include company news, updates, related product or service information and upcoming event invites (only if you have opted-in to our mailing list; if at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email).

Alive & Well Personal Training may also collect information regarding the services you use so that we may continue to offer you the best options for your success.

We want to hear from our clients in regards to issues or comments they may have with respect to our services and our staff. This information may be recorded and shared with other members of our team in order to address your concerns in an appropriate manner.

3. Information Collection

Alive & Well Personal Training may collect contact information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources that we make available on our Site. Users may be asked for, as appropriate, their name, email address, phone number and/or credit card information; though they may also visit our Site anonymously.

4. Consent

Your knowledge and consent are required for the collection, use and disclosure of your personal information and we will only collect this information if you voluntarily submit it to us. When submit your contact information to Alive & Well Personal Training, you consent to the use of your personal information for the purposes listed above. You may refuse or withdraw your consent at any time, except that it may prevent you from engaging in certain Site or service related activities.

5. Non-Personal Identification Information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

6. Third Party Disclosure

Alive & Well Personal Training does not sell, trade or rent Users personal identification information to others, though we do contract with trusted third party service providers* to process or handle personal information on our behalf and to assist us with various business operation services such as data processing, printing, mail distribution and marketing. We may share your information with these third parties for those limited purposes, provided that we have first obtained your expressed consent.

*It is important to note that some of these service providers are located outside of Canada and, therefore, your personal information may be accessible to regulatory authorities in accordance with the laws governing these jurisdictions.

Except as set out in this policy or as required or permitted by law, Alive & Well Personal Training will not disclose any of your personal identification information to any other organization, with the exception of the following cases:

to our lawyer;
to comply with a subpoena, warrant or order;
to a police force, if required by law;
to a person authorized by a law or collective agreement;
to an investigative body or government institution which can oblige us to do so;
in emergency situations in which we believe that the life, health or safety of a User or other person may be in danger; or
to an agent retained by Alive & Well Personal Training in connection with the collection of your account

7. Third Party Websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

8. Web Browser Cookies

A “cookie” is a digital marker that is created by your web browser in order to store certain pieces of information on your hard drive to reference back to during the same or subsequent visits to a website. Alive & Well Personal Training may use sessional and persistent “cookies” on portions of our website in order to enhance your online experience and track what information is viewed to allow us to ensure that visitors are finding the information they’re looking for. You may choose to set your web browser to refuse digital markers, including cookies, or to alert you when cookies are being sent; however, if you choose to do this, please note that some parts of the site may not function properly.

9. Web Analytics

Web analytics is the collection, analysis, measurement, and reporting of data about Web traffic and visits for purposes of understanding and optimizing Web usage. Information in digital markers may be used for the purpose of web analytics to remember your online interactions with Alive & Well Personal Training’s website.

Alive & Well Personal Training uses Google Analytics to improve its Web site.

When your computer requests one of our webpages, Alive & Well Personal Training collects the following types of information for Web analytics:

the originating IP address;
the date and time of the request;
the type of browser used; and
the page(s) visited.

Alive & Well Personal Training uses Google Analytics and the information collected is disclosed to Google Inc., an external third party service provider. Your IP address is anonymized prior to being stored on the service provider’s servers in order to help safeguard your privacy. The information collected is de-personalized by truncating your IP address. No personally identifying information is recorded or provided to Google.

Google Analytics uses “session” and “persistent” cookies; persistent cookies are stored on your computer and expire two years after your last visit to the Web site.

For further information, consult Google Analytics and its privacy policy.

You may opt out of being tracked by Google Analytics by disabling or refusing the cookies, by disabling JavaScript within your browser or by using the Google Analytics Opt-Out Browser Add-On. Disabling Google Analytics or JavaScript will still permit you to access comparable information or services from our Web site.

To disable cookies or JavaScript, please refer to your vendor’s browser instruction guide.

10. Display and Remarketing

Alive & Well Personal Training’s website also uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our website. This could mean that we advertise to previous visitors who haven’t completed a task on our website; for example, using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network.

Third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to Alive & Well Personal Training’s website.

You may opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Preferences Manager:

Google Analytics opt-out browser add-on:

11. Safeguards

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Each of our employees is responsible for maintaining the confidentiality and security of all personal information to which they have access. We keep our employees informed about our policies and procedures for protecting personal information. Where necessary, our employees are required to sign agreements to keep your personal information confidential.

Our Site is in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users.

12. Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Alive & Well Personal Training c/o Janet Archibald
2860 West 4th Avenue Vancouver, BC V6K 1R2


[email protected]

13. Acceptance Of Terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

14. Amendments to Our Privacy Policy

Alive & Well Personal Training has the discretion to review and revise this privacy policy from time to time. Changes to this policy will be posted on our website at and available upon request via phone or email. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications. The legend at the top of the page indicates when it was last changed.